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Beyond The Stethoscope

Apr 29, 2019

Favorite quotes of the episode: “Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” -Jay Danzie

“My definition of success is fulfilling my purpose in this life and achieving the goals I set out for myself. For me, it’s to have a balance and to achieve both my personal goals and my business goals.” -Stacy Pursell


Today, we’re talking with Stacy Pursell, founder, and CEO of The VET Recruiter, an Animal Health and Veterinary recruitment firm. Stacy is an internationally respected Executive Recruiter and Search Consultant; she is ranked in the top 1% of search consultants worldwide and has twenty-one years of executive recruiting and search experience. 

Stacy is an award-winning Executive Recruiter and was a National Top Ten Account Executive and Pacesetter for one of the world’s largest search firms and the #1 recruiter in the Southwest region of the United States before starting her own firm in 2004.

Prior to specializing in the Animal Health, Pet Industry and Veterinary Industries, Stacy specialized in placing sales and marketing executives for Fortune 500 Companies.

In addition, she placed professionals in the broadcast television industry including television producers for a major cable TV network.

She is a Certified Personnel Consultant (CPC) and a member of an elite group of search professionals who have passed this challenging exam to show her commitment to the advancement of professional and ethical standards and to the quality of the work performed in the Search Profession.

She has won numerous awards in the search and recruiting industry over the years. She was a 2014 and 2017 Finalist for Pet Industry Woman of the Year recognized by Women in the Pet Industry.

Connect with Stacy at

Episode Overview

Everything you want to know about what top employers are looking for from navigating social media to leadership skills.  Position yourself for your next career.


Personal Branding from a Recruiter’s perspective.

How do I create a positive, personal brand?

  1. be energetic and enthusiastic.
  2. In other words, be happy.
  3. don’t interrupt or talk over the person. Be actively listening and not just waiting for the other person to finish speaking so you can talk.
  4. and this is a big one, focus on what the other person wants and not what you want. That’s the best way to engage them and keep them engaged. This is also known as the “Principle of Reciprocity.”

Social Media Do’s and Don’ts.

How to be authentic on Social Media and add value. 

5 Rules of a Value-added Social Media Post

  1. it should be of value to someone’s career, and it doesn’t matter if it’s a business owner or an employee.
  2. it should offer a tip related to business growth, or a career.
  3. it should inspire someone in their work life.
  4. it should be relevant to the industry in which you operate.
  5. it should come from a credible source.

What Leadership Skills are employers looking for?

  1. inspire people to perform at high levels.
  2. empower people by giving them what they need to succeed.
  3. view obstacles and challenges as opportunities.
  4. constantly strive to be innovative and they do not cling to the status quo.
  5. draw people to themselves; people rally around them.

5 Questions Segment

Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success?  I drink water with lemon, make my bed, greet my family and have breakfast before leaving for work.

Q2. What's your definition of Success? My definition of success is fulfilling my purpose in this life and achieving the goals I set out for myself. For me, it’s to have a balance and to achieve both my personal goals and my business goals.

Q3. What's your definition of Happiness? My definition of happiness is to have my family be happy and cared for and where they feel loved. It’s also teaching my kids to have a good work ethic and giving them the foundation and tools; they need to be successful in life. I’m also grateful that we live in a country that allows us to have the freedom to obtain both personal and career success.

Q4. What do you know now that you wish you would have known 10 years ago? Not to get so stressed out about so many details. Some things are not worth getting worked up over.

Q5. What do you think is the biggest issue facing busy professionals today?

I think the biggest challenge is having balance. Also, information overload. I think there are many things competing for our time. You have to be specific about what you want to do in this life and not get distracted. We have to sort through the noise and focus on what is important and learn to let the things go that are not important. We only have so much time in the day.


How Women Can Develop—and Promote—Their Personal Brand” by Dorie Clark in the Harvard Business Review:

“Personal Rebranding” Harvard Business Review podcast:

The VET Recruiter TV:

The VET Recruiter Channel on YouTube:




Dig Your Well Before You’re Thirsty by Harvey McKay

The Success Principles by Jack Canfield

Be Hunted by Smooch Reynolds

The Law of Success by Napoleon Hill

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