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Beyond The Stethoscope

Nov 11, 2019

Favorite quotes of the episode: “Don’t be afraid to experiment [with your career] because you aren’t going to figure out what you do like until you figure out what you don’t like.”

“Figure out where you can fit things in, it doesn’t have to be a massive implementation into your life, but you do have to be consistent.”

“Manage your energy and not your time.”

“Front-load your efforts, do your research ahead of time and that will get you quicker incremental changes.”

“I block off my calendar each day and you cannot get on my calendar during that time because that’s when I walk my kids to school.”

“Spend the time to formalize your processes, it saves so much time once it’s done.”

Episode Overview

In this episode, I talk with Damon Burton to discuss Search Engine Optimization and learn about his unique career path. Damon is a husband and father of three who founded a successful SEO agency in 2007. Over the past decade he has written a book on SEO, been a speaker at conferences and featured on Buzzfeed, USA Weekly, and has optimized websites for INC5000 companies, NBA teams and businesses featured on Shark Tank.  Welcome, Damon!


-   Damon’s Career Path and what work-life balance means to him.

-   How did you get into SEO?

-   Abundance vs. Scarcity Mindset.

-   Work-Life Balance

-   Update your understanding of SEO.

-   What are the best SEO tools you’ve found?

-   Build infrastructure to support your personal ebbs and flows.

-   Paid vs. organic traffic

-   Where to start with SEO

5 Questions Segment

Q1. We know that the most successful and happy people have a morning routine, what do you do each morning or evening that sets your day up for success? I get up at 5 am, hit the rowing machine and get in an hour or so of work before the family wakes up then have breakfast and take my kids to school.  I block off my calendar every day to be able to walk them to school.

Q2. What's your definition of Success? Flexibility and freedom is what I would define as success for me personally.

Q3. What's your definition of Happiness? To be able to go on vacation, walk away from your company for a few days and know that your customers are going to be fine because your team is taking care of them.

Q4. What do you know now that you wish you would have known 10 years ago? The ways to properly hire and outsource.

Q5. What do you think is the biggest issue facing busy professionals today?  Picking a routine. Be proactive with defining your boundaries and when you’ll be available and when you won’t and you’ll be fine.


E-Myth Revisited

The 4-hour work week, Tim Ferris

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